I started Bit & Pixel as a company to work with start-ups and local businesses.
Coming up with a name that would reflect the aims of the company was difficult. I landed on "Bit & Pixel" as they are some of the atomic pieces of computer systems. Pixel's materialize into graphical user-interfaces, and bit's are "basic units of information used in computing and digital communications."
Aside from the name, coming up with all the necessary bits to a brand is simply time-consuming.