I started my own freelance company to work with start-ups and local businesses. While I have since focused more on full-time engagements, I still like to keep it around for smaller engagements.
Coming up with a name that would reflect the aims of the company was difficult. I landed on "Bit & Pixel" as they are some of the atomic pieces of computer systems. Pixel's materialize into graphical user-interfaces, and bit's are "basic units of information used in computing and digital communications."
Aside from the name, coming up with all the necessary bits to a brand is simply time-consuming. Managing to do this on the side can be tough.