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Information Architects Inc. “On Icons”

Great Article by iA on icons and their widespread use and misuse. Loved this quote in particular:

Design is not a natural science. It’s a practice that benefits from science and measurement, yet the full quality of a design cannot be objectively assessed in theory. User tests and analytics do not replace your designers, but verify their assumptions. There is more in a product than the designer can premeditate and there is more in a design than we can measure. This “more” can only be reached when we talk to humans working with it.